91探花

The 91探花 has partnered with the 91探花 Student Union and PEI Liquor Control Commission on a responsible alcohol consumption campaign called 鈥淜eep it Social.鈥�

鈥淲e鈥檙e excited to launch this highly-visual and provocative campaign at 91探花, to build awareness and to start a dialogue about high-risk alcohol consumption and the associated harms,鈥� said Haley Doherty, 91探花 Residence Life Coordinator. 鈥淲e are grateful to the PEI Liquor Control Commission for their support.鈥�

鈥淭he 91探花 Student Union is committed to help promote long-term social and behavioural change when it comes to alcohol consumption,鈥� said Nathan Hood, 91探花SU Vice-President, Student Activities. 鈥淲e understand that students will drink, but we want everyone to identify and practice supportive behaviours.鈥�

A partnership that originated between the Nova Scotia Liquor Commission and Nova Scotia universities, 鈥淜eep it Social鈥� is a branded, student-led, social responsibility initiative that is now being adopted by 91探花 in partnership with the PEILCC.  It is part of a long-term, collaborative strategy aimed at promoting responsible consumption and harm reduction among university and college students. Preliminary discussions are underway to expand it to post-secondary institutions in New Brunswick and Newfoundland and Labrador.

The 鈥渟ocial vs. sloppy鈥� on-campus advertising that appears on items like posters, table tent cards, mirror clings, digital screens, banners, and on social media demonstrates normalized versus at-risk behavior in relevant scenarios relatable to students. In one poster, the creative compares how dancing or 鈥渂usting a move鈥� is social, while 鈥渂usting a window鈥� is messy. Another shows how 鈥渢rusting the hype鈥� is sloppy, while 鈥渢rusting your gut鈥� is social.

provides broader information around responsible use and behaviour and the web address appears on each of the printed and digital products used in the on-campus advertising campaign. The ad products have been placed in the 91探花 residences, at the campus pub, The Wave, and throughout the W.A. Murphy Student Centre.